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Ottawa 2020 Olympics
Branding / Art direction / Print / Motion design
[EN]
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As part of an art direction class, we were asked to create a visual identity for an Olympic city of our choice. We chose Ottawa, as we both had a particular affection for the city. For this project, we wanted to highlight the fact that Canada is a country of different cultures, a country where life is good, but above all a country of united people.
Here, the aim was to represent this multiculturalism while creating an identity that inspires the unity, passion and progress of these new Olympic Games. Aside from our affection for the city of Ottawa, it was logical for us to showcase a city whose sporting history may be little-known to the general public, but is nonetheless very much present, and has been for over a century.
[FR]
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Dans le cadre d'un cours de direction artistique, il nous a été demandé de créer l'identité visuelle d'une ville olympique de notre choix. Nous avons choisi la ville d'Ottawa, car nous avions tous les deux une affection particulière pour elle.
Pour ce projet, nous voulions mettre en avant le fait que le Canada est un pays aux cultures différentes, un pays où il fait bon vivre, mais surtout un pays au peuple uni.
Ici, l'objectif était de représenter cette pluriculturalité tout en créant une identité qui inspire le rassemblement, la passion et le progrès de ces nouveaux Jeux Olympiques. Hors notre affection pour la ville d'Ottawa, il était pour nous logique de mettre en avant une ville qui, si son histoire sportive est méconnue du grand publique, est pourtant bien présente, et ce depuis plus d'un siècle
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![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/a079e8106817589.65e622ee865c4.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/f81df9106817589.65e622ee871ea.png)
![Canada design Games International olympicgames Olympics ottawa logo brand identity Logo Design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/beee06106817589.65e61ccd352ed.png)
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School : Sup de Pub Lyon
Year : 2020
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Teacher : Jean Hamati
Art direction / Banding : Pierre-Axel Cotteret
Motion design / Merchandising: Clément Rouchon